May, 2015

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Are you embracing the modern way of working?

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I’ve always loved the idea of working from home but whenever I Googled terms like ‘work from home’ or ‘be your own boss’ it would always cough-up the same dodgy looking websites, offering an unobtainable pipe-dream; when in fact all they want to do is rob you blind!!

And then a couple of years ago Yahoo slapped a big ban on their employees working from home, which (for many) was seen as the first ‘nail in the coffin’ for home-workers. CEO, Marissa Mayer, left hundreds of her staff facing a tough choice between relocating from home to Yahoo’s nearest office or quitting, as part of her vision of a ‘new era of collaboration’. However Richard Branson has recently spoken out about Yahoo’s controversial decision, branding it a big mistake. The Virgin Group founder believes that companies who forbid their employees from working from home put pressure on families, whilst limiting opportunities for women.

Branson: “Unless you have a technical job like flying a plane, you can probably do it from home.”

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I know working from home isn’t everyone’s cup-of-tea, especially for those of you who need continual guidance and have a short attention span, but when I saw a (rare) opportunity to work as a remote personal assistant I jumped at the chance. Fortunately (!!) the position had already been filled, and not long after I was offered an even better role working from home with Citrus Content, and since then I haven’t looked back!

Why do I like working from home? … Well:

  1. There’s no commute (I don’t drive!)
  2. Work via my own initiative (This is how I work best!)
  3. No formalities to adhere to (e.g. I can dye my hair whatever colour I like!)

Our approach to content writing is equally as refreshing as Andrea’s approach to business. This is because at Citrus we aren’t confined by stuffy offices or corporate nonsense, as our main focus is finding and creating the voice of your business.

The general consensus of those who don’t work from home seem to think it must take a phenomenal amount of self-discipline, if you don’t have to be there at a set time or have any outside pressure to be continually busy and motivated. But I don’t agree, as I believe if you’re truly passionate, enjoy the work that you do and respect and get on well with your co-workers and boss; the drive to excel and work hard will come naturally.

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There are lots of ways to keep on track from home, and as a company we use Bitrix24; a free social enterprise platform for small businesses. Offering a complete suite of social collaboration, communication and management tools, it allows me to still feel part of the office event though I’m not based there. It helps me to stay on target with deadlines, store helpful dates, keep in contact with the Citrus team via in-built video chat and much, much more.

Citrus Content as a company embraces flexible working, believing that a happy workforce is a productive one. So as a business, what with recent and continual advances in technology, why wouldn’t you embrace the modern way of working?

Ask yourself this: are you limiting your work forces productivity by doing so? …

- Samii.

Product of the Week – Teepee Cabin Bed from Cuckooland

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A little warning to our readers, I’m afraid this weeks Product of the Week is for children only!  The Teepee Cabin Bed from Cuckooland is possibly the coolest bed that your little boy or girl will never get bored of!  Add some fun and adventure to your child’s bedroom as you decide who will be the Cowboys and who will be the Indians.

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Dutch designer Woood has created this beautiful children’s bed with matching bookcase and desk in this unique and on-trend teepee design.  Made in Holland their highly skilled Dutch craftsmen create strong, contemporary furniture designs for every room in the home and especially unique childrens furniture for kids rooms – an area we at Cuckooland specialise in!

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Fuel your child’s imagination from the moment they wake up and watch them as they create their own playful scenes with their friends, who are also sure to fall straight into character as soon as they step into the room.  The simple but effective design with its neutral colours creates the perfect environment for little boys or girls allowing their bedroom to transform into a playroom or even the wild west!

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Teepees originated as portable shelters used by nomadic tribes, and are most commonly associated with Native Americans.  If you’re looking for an adventure-inspiring children’s bed with a slightly more fixed location, look no further than this stunning cabin design!  The ultimate sleep station for mini explorers in the making, this bed is a wonderful way to bring a sense of the outside into your home.  Made of solid, quality pine and white veneer, the neutral colour will suit any decor, and can easily be updated as your child grows and tastes change!

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Cuckooland.com is a magical world of stylishly quirky homeware and unique & unusual gift ideas.  A luxury lifestyle emporium showcasing an original collection of unique furniture & homeware; niche gifts and all things Wow, Weird and Wonderful… sourced by Zebarella and her team of buyers from the World’s freshest, brightest new Designers & Manufacturers.

Step inside Cuckooland and take a tour around their fabulously unique world and ultimate shopping experience.

 

The Rightmove for your Content

The Rightmove for your Content

It is essential when we start writing for an estate agency that we understand not only the company but also their clients. Your content needs to have your voice whilst speaking directly to your past, present and potential clients. It can often be a challenge to find innovative ideas for customer centric content, but we have been given a sneaky peak into a content creation haven.

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A couple of weeks ago I attended a Rightmove seminar, where the Rightmove:Hub was introduced. The Hub is a wealth of information on your market and business that will aid you to be more targeted with your marketing as well as being an amazing resource of content ideas for your blog, website, newsletters and more.

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The hub is divided into 4 sections:

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Webinars Rightmove have a continuous series of live webinars each of which lasts 30 minutes. Full of advice and best practice from Rightmove and key partners, they are well worth a look.
Events A full list of seminars, workshops and trade events.  As we found, the seminars provide an invaluable insight into homeowners.
Workshops are a new edition, and provide you with a more classroom style of training; there are currently two workshops to choose from; digital marketing and back to basics.Events – Rightmove exhibit at a number of key tradeshows throughout the year, find out where they will be next!
Marketing Here you can:·

  • Order a range of free marketing material.
  • Watch a range of videos that will help you make the most of the tools available on Rightmove.
  • Gain insight into your market share on instructions, available stock and agreed sales in your local market on Rightmove Intel.
  • Everyone loves a stat, and in the insights section you will find many.
Mystery Shopping Find the truth about how your agency responds and handles your clients. The results will enable you to produce strategies that meet the needs of your clients.

Understanding what motivates homeowners, discovering insights and stats into the local area and your results from mystery shopping will provide you with a wealth of powerful content to drive customer engagement. Launching on 11 May, we highly recommend that you make the Hub part of your content regime.

Want a sneaky peak too? We can exclusively give you pre-launch access now to Rightmove:Hub

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