Are you a faceless company?
Social media is everywhere these days, especially in the news. I mean, have you heard the latest about Wimbledon visitors being banned from bringing in selfie sticks and livestreaming this year’s competition with the Periscope app?
Did you know the Citrus Content website is currently undergoing a complete rebrand, so preparing for my new job title (watch this space!!) I’ve been undertaking research on a variety of websites, what I found was a lack of a ‘face’. What I mean is that there was no sign of the people within the business, but isn’t the property and interior industry about people so why are you being faceless?
A couple of weeks ago Andrea and I attended Lettings Live 2015. These photos are of us taking part in their Selfie Competition in London, social media even allowed Vicky to take part from back at the Citrus office in Newport!
Isn’t that what social media is meant to be? Being social and putting a name to a face. The name Facebook didn’t come about by accident, it literally is a book of faces! And when people think about your business, you want to appear trustworthy and transparent, but above all personable.
A current example of the power of social media comes from a personal experience, back in February 2015. Birnbeck Pier in Weston-super-Mare was featured on the BBC’s Inside Out program; ‘Is there a future for Birnbeck Pier?’ Actor Timothy West spoke about his love for Birnbeck Pier and wanting to see it saved, having been closed to the public for 21 years now.
I went to Westcliff Art College, which overlooked Birnbeck Pier (now luxury apartments) and I have really fond memories of going out on photography assignments and always being drawn back to the mysterious and beautiful derelict Birnbeck. So seeing her in that sad state, I felt I needed to do something about it and help the cause in some way.
So I vowed from that day on that I would tweet one photo a day until Birnbeck was saved!
— Samii B. (@54M11) February 10, 2015
So 142 tweets later, I truly believe that their Facebook and Twitter accounts have played a significant part in providing constant awareness to this cause. Of course, not forgetting the many Friends of the Old Pier (FOTOP) who have been working tirelessly over the years to resurrect Birnbeck. But back when this campaign first started the likes of facebook, twitter and Instagram didn’t even exist! Furthermore, having Justin Lee Collins’ backing (originally contacted through Twitter) helps provide a well-known face to a virtually-unknown historical building. Therefore, I really think the Birnbeck Regeneration Trust campaign is well on its way to going viral; all thanks to the power of YOU.
So by engaging your customers with frequent, relevant content you can add a whole new dimension to customer service, but you’d be surprised how many estate and lettings agents still aren’t using it to their full advantage.
It’s easy and cost efficient to build your brand through social media, and it shows that you and your business are embracing new ways customer interaction.
So have a look at your website right now and ask yourself; are you a faceless company? If the answer is yes, then please get in touch with the Citrus team today!