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Why You Should Outsource Your Blog

Why You Should Outsource Your Blog

Great!

You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty.

Are you damaging your brand?

No one said maintaining a blog was easy, especially when you don’t have the skills and resources. But having no blog or a poor one is damaging your brand. It’s like someone giving you a book you really want to read, but all the pages are empty. You are left confused and disappointed; not a good first impression for any business.

Why don’t you blog?

The main reasons why companies say they don’t blog:

  • No time
  • I’m no good at writing
  • Business is boring, we have nothing to write about
  • No marketing budget

Firstly, no matter what industry you are in you have a story to tell. People and businesses are fascinating, that’s why I love what I do; everyday I get to tell stories. But these stories enable my clients to build emotional connections with their customers.

Trust

Having a blog is about building trusting relationships with your readers. They want to get to know you and your business in ways a website can’t convey.

So if you can’t do it yourself, what are the options?

Guest Posts

A guest post is when a person or a business writes content specifically for your blog. It’s a great way of ensuring you have regular content, but who should you ask? When looking for a guest blogger ideally you want:

  • Someone with knowledge of your industry
  • Who can provide relevant content for your clients
  • They are experienced in writing guest posts, and
  • They have a writing style that compliments your business

Ghost Bloggers

We fall into this category, in essence we write in the voice of your business. Why use a service such as ours?

  • Detailed industry knowledge
  • Consistent and relevant content
  • Saves you time to concentrate on your business
  • Experienced at turning your thoughts into words to tell your story
  • Creatively able to gain the trust of your clients through emotional connections
  • Provide client centric content

Not in our words

While you are continuing to think of the reasons why you should not outsource your blog, your competitors are racing ahead. Yes outsourcing is a cost, so is it worth it? I’ll let some of our clients answer that:

“Andrea of Citrus Content has been a great find and a real asset to my business. Andrea’s passion for interior design is in direct alignment with my client base, making her ideally suited to help deliver my message. I found social media marketing to be a terrifying proposition and needed considerable help and advice in order to navigate my way forward. Andrea understands the nuances of the social media landscape and has a natural ability in marketing and promotion. She has helped to raise the profile of my business and exposed my brand to a far wider audience. I’m very grateful for the work she has done for Your Space Living.”

Jo Buckerfield, Your Space Living

“Highly recommended. Andrea and her services have been the best support for my business. I have always struggled to put my thoughts into words, Andrea has been able to capture our style and tone perfectly, I no longer have to worry as I trust her to produce content relevant to my business. In addition, I have found Andrea to be extremely helpful, supportive and friendly, going out of her way to help us.”

Amalia Protheroe, Homelink Lettings

What’s holding you back?

Click here to book your strategy call and let us show you how we can add value to your business today.

 

Trust vs Traffic – What do you believe in?

Trust VS Traffic (1)

Who do you trust?

How do you measure the ROI of social media in your company, by the number of followers and likes? If you do, you are not alone, but at Citrus Content we think differently.

One of the initial questions from a prospective social media client is: ‘How many followers and likes are you going to get me?’  This is not surprising when you see so many social media companies guaranteeing:

20,000 Likes

10,000 followers

Woohoo!!


The conversation
 

Client               “How many followers and likes are you going to get me?” 

My Reply          “I’m not!”

This is not my attempt to lose business, but we firmly believe that traffic is not the way to build a following. I have personal experience on this from growing my own personal following through social media before launching Citrus Content. I noticed that when I provided content that was of quality and interest, my following grew and what’s more this following trusted my content, my opinion and me and what’s more they were loyal.

On launching Citrus Content I knew that I needed to have this consistent approach with my clients. But I’m not alone in this thinking. Social media and marketing expert Mark W. Schaefer states:

“Instead of focusing on traffic, we need to focus on TRUST”

 And this is exactly what we do!

No matter what content we are working on for a client, we focus on building trust and loyalty. Website content, company brochure, blog post or social media management our approach is always the same. Trust is two people having a connection and as we know people do business with people.

Building this trust takes time, but it is also so powerful.

The need to share

If you have a blog, you need to be populating it with powerful content, content that people will want to share.  It is no good writing your blog posts and then doing nothing with them, you need to share them with your social following, your email lists and your team.  It is only by sharing content that you start to establish a quality following built on trust.

83% of brand marketers view social sharing as the number one benefit of digital marketing (eMarketer)

Let me be clear, sharing is not traffic.  “Traffic is intoxicating as it is easy to measure” (Mark W. Scheafer)

And this is the problem; if you concentrate on the traffic you will stop the trust. 

So why is trust so powerful in the social world?  

The New York Times recently did a study and the results speak true for no matter which country you are in.

70% of people are more likely to make a purchase based on a friend’s social media updates

In other words if you saw your friend sharing a post from a particular estate agent, they are 70% more likely to ‘purchase’.  This could be inviting the estate agent for an appraisal, view a property on their books or simply sign up to their newsletter.

Surely you want a following that is actually interested in your business?

 

How do we measure the ROI for our social media clients?

  • Profile views, if someone is checking your profile, they are interested in who you are.
  • Website visits, if you’re sharing content from your website on your social media accounts and the content is of quality, they will visit your site to discover more.
  • Engagement, are your audience/following sharing and liking your posts?

There is a place for monitoring the increase in following but this has to be measured alongside the above. For example, if you have a rapid increase in following together with engagement, you know you are attracting the right audience.

So do not worry if your competitor has 1000 more followers than you, we’re striving for quality rather than quantity and so should you!

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Posts with images and links are ore likely to be engaged with in some way. If you’re struggling to find copyright free images check out our FREE Ultimate Guide.

Want to know more?

Get in touch today to find out how we can help you grow your business through Trust.

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