The Citrus Journey
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One of the many perks for working for Citrus Content is that we get to go to various trade shows/exhibits related to the businesses that we write for. This takes me back to May ’15, where we all attended The Business Showcase South West together. The first key note speaker to grace the Colston Hall stage was Levi Roots; musician, TV personality, and multi-millionaire businessman. A great storyteller, he described his journey from his impoverished upbringing on the harsh (but vibrant) streets of Jamaica and Brixton to his music career (befriending such musical legends as Bob Marley along the way!) and then onto his appearance on Dragons Den – where he would become world renowned a second time, all thanks to his ‘Reggae Reggae Sauce’ family recipe. What an inspirational man, and funny too!
But the message that most rang true for me was from the second key note speaker to inspire us; ‘Millionaires’ Mentor’ Bev James. She began telling us about her business journey and then went onto revealing her 5 steps for a successful personal upgrade:
1) Update your skills
2) Get ready for success
3) Trade old habits
* Eradicate negative thinking
* Value your achievements so far
* Open yourself up to your vision of success
* Live the dream in your imagination
* Vow a commitment to change
* Execute your plan – one step at a time
4) Consider Coaching
5) Imagine your podium moments
Before joining the Citrus Team I was desperately looking for a way to create an ‘upgraded version’ of myself. As Bev explained, a voice surfaces within you and says ‘Do you want to upgrade?’ So I visualised new opportunities coming my way, and then just happened to stumble upon the fated Citrus job vacancy. Once I had joined I then shrugged off old habits and negative thinking for facing my fears and positive thinking, which has now ultimately changed my whole outlook on life. But it was only after hearing Bev explain her story I then took her advice and thought about my podium moments. These are the moments you can celebrate reaching your goal, where your skills have become familiar, you’re in your stride and you feel a sense of accomplishment knowing you’ve made it. This is exactly how I feel today, working with Andrea and Vicky at Citrus Content.
At Citrus we are encouraged and pushed to face our fears and do things we wouldn’t normally do or feel comfortable doing. This opens up so many new and intriguing avenues for us all, that we’re constantly pushing our boundaries and we all benefit from this sort of environment. Every day welcomes new clients and new experiences. And on the verge of our company rebranding, it’s really exciting to imagine what the next chapter has in store for us!
Here are just a few favourite quotes that I took away from her #BSSW2015 seminar, which I think we can all use throughout our working week:
* ‘Turn ideas into action and make decisions that count.’
* ‘Do or Don’t Do – There is no try.’
* ‘Keep doing things you’re scared of.’
* ‘Turn someday into today.’
So what steps have you taken to upgrade yourself in the last few months?
A couple of weeks ago I was reminded of the value of personal connections. I love the social world, the ability to connect and build relationships online has been a powerful resource for my business. As a writer it is so easy for me to hide away behind my pen and paper and remain in the safety and comfort of the office. Trusting relationships can be established through many different ways, including online, but I think like many of us, I had lost sight of actually connecting in person.
When organising my trip to New York with other entrepreneurs for an event with our business mentor a small group of us decided to share an airbnb. Honestly, my first reaction when this was suggested was to say no. I love my privacy and personal space, but I knew if I want to get the most of this experience I needed to throw myself into it with heart and soul. Facing my fear, I agreed to share and arrived at the Manhattan apartment to meet 5 strangers from different continents.
Facing our fears is something we have to do a lot in business, it’s what challenges us, makes us stronger and also helps us succeed. Those 5 strangers, over our brief time together, have now become great friends and advisers. We connected not only on a personal level but we shared a passion for business that infused our creativity for our own businesses. Our mentor Todd Herman, likes to describe us as ‘weird’, and it’s a word we embrace. That weekend we were with like minded people who understood our workaholic nature, our desire to be challenged, and our thirst for knowledge.
But returning home it got me thinking, what if I hadn’t faced my fear? What if I have crept into my safe bubble and got myself a hotel room on my own, would my experience have been the same?
The simple answer is no!
Meeting people in person puts a whole new dimension on a relationship, it makes it stronger and more meaningful.
Get out there
Just as I did, go and face your fear. Get up from you comfort zone and experience something new and exciting. You don’t have to take a trip to another country, just push yourself to do something different. Why not have a tweet-up for your social media following and take your online relationships to the next level.
I often find doing a training programme, whether online or off-line is also a great place to build a relationship with people. You can learn together, get frustrated together and succeed together. Don’t fall into the trap doing the same training as your colleagues as it will be easy to just communicate with those that you know. Remember everyone is a stranger to each other at the beginning, you may start that way, but you won’t be strangers by the time you finish.
There are thousands of networking opportunities across the globe. I know how frightening it can be to walk into a room where you don’t know anyone. You worry about babbling or you hide in the corner. See every networking group as an opportunity, the people you meet may not be a direct client, but you never know who they have in the circle of connections.
I’ve learned a valuable lesson, my social connections are amazing but if I take those connections to the next level who knows where it can lead!
Did you know that @Rightmoveaddicts’ alter ego is actually Andrea Morgan who founded Citrus Content? Like most super hero’s Andrea has her day job but she isn’t a journalist for the Daily Planet or a photographer for a local newspaper Andrea founded her own company and writes content for property and interior companies all over the UK. Unlike Superman we share Andrea’s superhero talents through our work but there are still some fun facts about @RightmoveAddict.
Would you rather…
Enjoy a houseboat or speedboat? Has to be a houseboat as I suffer from motion sickness. I absolutely love water and the idea of being on any boat really appeals, but sadly my heart and my body don’t think alike.
Go to a play or musical? Now that is tricky as I used to work in theatre, but I guess I would say musical. I performed in an amateur dramatics group as a child and so grew up in musicals. In my adult life musicals played a huge part in the theatres’ I managed, especially Wicked. When I worked in London, this was the last show that I worked on and was privileged to have been there from the beginning. The opening night of this production was something the like I have never seen. Idina Menzel was playing Elphaba when Wicked opened and as she walked on stage, before she opened her mouth, there was a standing ovation for about 20 minutes.
Use Facebook or Twitter? Ummm now my whole RightmoveAddict journey started on Twitter and the platform changed my life, so I would have to say Twitter. Although recently I have been doing a lot of work in Facebook at the moment due to some very active groups I am a member of.
Go to a comedy club or dance club? Dance club I think, it would depend what type of dance club as I’m not into the whole ‘clubbing’ scene. I guess I am a geek at heart!
Who would you want with you if you were stranded on a deserted island? Patrick Dempsey, and Kevin Bacon doing the voice over, he has such a distinctive voice like Morgan Freeman. I am sure I was supposed to say some deep thinking, but if you’re stranded you want to have some fun in the sun! (Whoops, sorry hubby!)
If money was no object, what would you do all day? I would still work as I love what I do. But I would guess it would give me the freedom to also travel more, indulge in a spa day more often of course go house hunting.
Where do you most want to travel, but have never been? There are many places I would like to see, at the moment I think Australia. It is not somewhere I fancied before, but over the last couple of years I have made some great connections with people over there and I would love to meet them and also explore their contrasting landscape.
What is your favorite memory? My Sammy (my five year old son) every day we have many special moments. He is a mummy’s boy and I love the time we spend together, it’s precious, weird and very crazy.
What does your perfect day look like? In my dream world – Morning cuddles with Sammy, a few hours working on my business, being pampered at a spa, dinner with my hubby, reading Sammy a bedtime story.
If you could go back in time, what year would you travel to? I am a costume drama queen; there is nothing I like more than reading Jane Austen or watching Downtown Abbey. But I do think it would be the Regency Period, I love the poetic language, but of course I would be a woman of means.
What’s the #1 most played song on your iPod? I really wasn’t sure what would come up and I was surprised. Alison Krauss – Forget about it
What is one of your favorite quotes? Things happen for a reason
If you could meet anyone, living or dead, who would you meet? History fascinates me. I would love to do a ‘Who do you think you are?’ and go and meet my ancestors as far as I could go.
Have you ever had a nickname? What is it? If you ask my sister it is Half Pint.
And finally if you had a super power what would it be? Now that I’m over my fear of heights following our zip-wire off the Newport Transporter Bridge for our charity Ieuan The Lion Memorial Fund, I would like to be able to fly!
So it seems that even superheroes have a normal life too. Get to know @RightmoveAddict aka Andrea and her team at Citrus Content and let them show you their super powers.
At Citrus Content we pride ourselves on the blog service we give our clients. Each blog post is written exclusively for the client and we ensure that their voice shines through. Working with our clients we cover a multitude of issues, news and inspiration within the property and interior sector.
1. The Facts
We know why blog posts are powerful for your business and therefore we would like to share with you some facts.
2. More Facts
It’s all in the name: Citrus Content
We are proud that our blog post service has won awards for our clients. Recently one of our clients disclosed that using Citrus Content has provided increased traffic to their site by 400%. In addition, our clients are part of the 62% of companies who outsource their marketing – the facts and figures speak for themselves.
- Blogs can assist you with the effective promotion of a service or product. (Convertwithcontent)
- Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links. (U.addresstwo)
- 84% of inbound marketers – compared to only 9% of outbound marketers – cite organic sources (blogging, SEO, social media) as rising in importance. (HubSpot State of Inbound, 2014)
- Blogs can give you credibility and authority. (Convertwithcontent)
- 46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010)
- SEO is out. Blogging is in. (Convertwithcontent)
3. Show Your Expertise
Blogs are an effective way of showcasing your expertise. As a leader within your organisation you have a wealth of knowledge that should be shared with your clients. Clients like to do business with experts, they want to know they are in safe hands. Telling your story is a way of connecting with them on another level. We help you put your thoughts into words.
4. To Have a Voice
Every business has a voice, it encompasses your USP’s, your ethos and your personality. Every piece of content you produce should speak in your voice as clients can connect with a voice rather than a corporate image. We know how to find your voice and ensure it’s consistent in everything you produce.
5. To Engage with your Clients
Being engaging is about showing a piece of you and your personality. Engaging content not only creates sharable content that will increase awareness of your company but it will also encourage loyalty. We make sure you engage.
Why Blogs Convert into Sales
The facts speak for themselves and through your expertise, voice and engagement and instead of chasing sales, sales will come to you.
If you are thinking of outsourcing your blog and are interested in how we can benefit your company then get in touch today.
Letting you in, opening up, talking to myself…all facts and fears about writing my first blog! To imagine someone who is the class clown but would never read aloud, who loves to sing but can’t find her voice is completely me. My new found confidence has been thrust upon me by my “pushy mother” style boss lady Andrea Morgan suggesting I write a blog so here goes…
So far 2014 has been a year for all things “new”. New baby, new house, new job. All positives you would think but they have also come with new fears, new pressure and new worries. My aim of the year is to turn the few negatives, which will never get their air time in my blog, in to more and more positives! My beautiful new baby, a constant positive who makes me smile and be silly every day. My new house, a home for my family, transformed by my fiancé and never to be completed. My new job, an unexpected encounter with endless opportunities.
Citrus Content so far has been refreshing, inspiring and exciting! In the space of a month I have gone from working with dreary CXO’s to the interior design and content writing industry. The splash of colour has been a huge welcome to my new life and every day I am learning and smiling; both as refreshing as Citrus Content aims to be!
Working at home and in our new office gives me a balanced work life although some of my work doesn’t feel like “work”! Each client has their own needs and my work allows me to help them in various ways of never ending content and sharing all with an aim to grow their business and ours. “Our business” Andrea has encouraged me to use “our” and “we” which has made me feel so at home in a company which was her baby. This has all added to my continued passion for the job and eagerness to grow together and with whoever else wants to join us on this ride to the top!
At Citrus work never stops, finding great websites and products, sharing our work and stories on social media and working with interesting clients! I have 3 aims for my future here:
Never stop learning. Never stop growing. Never stop smiling.
Wishing you a wonderful Christmas and Happy New Year.
With best wishes