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You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty.
Are you damaging your brand?
No one said maintaining a blog was easy, especially when you don’t have the skills and resources. But having no blog or a poor one is damaging your brand. It’s like someone giving you a book you really want to read, but all the pages are empty. You are left confused and disappointed; not a good first impression for any business.
Why don’t you blog?
The main reasons why companies say they don’t blog:
- No time
- I’m no good at writing
- Business is boring, we have nothing to write about
- No marketing budget
Firstly, no matter what industry you are in you have a story to tell. People and businesses are fascinating, that’s why I love what I do; everyday I get to tell stories. But these stories enable my clients to build emotional connections with their customers.
Having a blog is about building trusting relationships with your readers. They want to get to know you and your business in ways a website can’t convey.
So if you can’t do it yourself, what are the options?
A guest post is when a person or a business writes content specifically for your blog. It’s a great way of ensuring you have regular content, but who should you ask? When looking for a guest blogger ideally you want:
- Someone with knowledge of your industry
- Who can provide relevant content for your clients
- They are experienced in writing guest posts, and
- They have a writing style that compliments your business
We fall into this category, in essence we write in the voice of your business. Why use a service such as ours?
- Detailed industry knowledge
- Consistent and relevant content
- Saves you time to concentrate on your business
- Experienced at turning your thoughts into words to tell your story
- Creatively able to gain the trust of your clients through emotional connections
- Provide client centric content
Not in our words
While you are continuing to think of the reasons why you should not outsource your blog, your competitors are racing ahead. Yes outsourcing is a cost, so is it worth it? I’ll let some of our clients answer that:
“Andrea of Citrus Content has been a great find and a real asset to my business. Andrea’s passion for interior design is in direct alignment with my client base, making her ideally suited to help deliver my message. I found social media marketing to be a terrifying proposition and needed considerable help and advice in order to navigate my way forward. Andrea understands the nuances of the social media landscape and has a natural ability in marketing and promotion. She has helped to raise the profile of my business and exposed my brand to a far wider audience. I’m very grateful for the work she has done for Your Space Living.”
Jo Buckerfield, Your Space Living
“Highly recommended. Andrea and her services have been the best support for my business. I have always struggled to put my thoughts into words, Andrea has been able to capture our style and tone perfectly, I no longer have to worry as I trust her to produce content relevant to my business. In addition, I have found Andrea to be extremely helpful, supportive and friendly, going out of her way to help us.”
Amalia Protheroe, Homelink Lettings
What’s holding you back?
Click here to book your strategy call and let us show you how we can add value to your business today.
At Citrus Content we pride ourselves on the blog service we give our clients. Each blog post is written exclusively for the client and we ensure that their voice shines through. Working with our clients we cover a multitude of issues, news and inspiration within the property and interior sector.
1. The Facts
We know why blog posts are powerful for your business and therefore we would like to share with you some facts.
2. More Facts
It’s all in the name: Citrus Content
We are proud that our blog post service has won awards for our clients. Recently one of our clients disclosed that using Citrus Content has provided increased traffic to their site by 400%. In addition, our clients are part of the 62% of companies who outsource their marketing – the facts and figures speak for themselves.
- Blogs can assist you with the effective promotion of a service or product. (Convertwithcontent)
- Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links. (U.addresstwo)
- 84% of inbound marketers – compared to only 9% of outbound marketers – cite organic sources (blogging, SEO, social media) as rising in importance. (HubSpot State of Inbound, 2014)
- Blogs can give you credibility and authority. (Convertwithcontent)
- 46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010)
- SEO is out. Blogging is in. (Convertwithcontent)
3. Show Your Expertise
Blogs are an effective way of showcasing your expertise. As a leader within your organisation you have a wealth of knowledge that should be shared with your clients. Clients like to do business with experts, they want to know they are in safe hands. Telling your story is a way of connecting with them on another level. We help you put your thoughts into words.
4. To Have a Voice
Every business has a voice, it encompasses your USP’s, your ethos and your personality. Every piece of content you produce should speak in your voice as clients can connect with a voice rather than a corporate image. We know how to find your voice and ensure it’s consistent in everything you produce.
5. To Engage with your Clients
Being engaging is about showing a piece of you and your personality. Engaging content not only creates sharable content that will increase awareness of your company but it will also encourage loyalty. We make sure you engage.
Why Blogs Convert into Sales
The facts speak for themselves and through your expertise, voice and engagement and instead of chasing sales, sales will come to you.
If you are thinking of outsourcing your blog and are interested in how we can benefit your company then get in touch today.