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Why You Should Outsource Your Blog

Why You Should Outsource Your Blog

Great!

You have a blog page on your website, but do you use it? Everyday I come across business websites whose blog page has no recent content, or the content consists of a paragraph – or even worse it is empty.

Are you damaging your brand?

No one said maintaining a blog was easy, especially when you don’t have the skills and resources. But having no blog or a poor one is damaging your brand. It’s like someone giving you a book you really want to read, but all the pages are empty. You are left confused and disappointed; not a good first impression for any business.

Why don’t you blog?

The main reasons why companies say they don’t blog:

  • No time
  • I’m no good at writing
  • Business is boring, we have nothing to write about
  • No marketing budget

Firstly, no matter what industry you are in you have a story to tell. People and businesses are fascinating, that’s why I love what I do; everyday I get to tell stories. But these stories enable my clients to build emotional connections with their customers.

Trust

Having a blog is about building trusting relationships with your readers. They want to get to know you and your business in ways a website can’t convey.

So if you can’t do it yourself, what are the options?

Guest Posts

A guest post is when a person or a business writes content specifically for your blog. It’s a great way of ensuring you have regular content, but who should you ask? When looking for a guest blogger ideally you want:

  • Someone with knowledge of your industry
  • Who can provide relevant content for your clients
  • They are experienced in writing guest posts, and
  • They have a writing style that compliments your business

Ghost Bloggers

We fall into this category, in essence we write in the voice of your business. Why use a service such as ours?

  • Detailed industry knowledge
  • Consistent and relevant content
  • Saves you time to concentrate on your business
  • Experienced at turning your thoughts into words to tell your story
  • Creatively able to gain the trust of your clients through emotional connections
  • Provide client centric content

Not in our words

While you are continuing to think of the reasons why you should not outsource your blog, your competitors are racing ahead. Yes outsourcing is a cost, so is it worth it? I’ll let some of our clients answer that:

“Andrea of Citrus Content has been a great find and a real asset to my business. Andrea’s passion for interior design is in direct alignment with my client base, making her ideally suited to help deliver my message. I found social media marketing to be a terrifying proposition and needed considerable help and advice in order to navigate my way forward. Andrea understands the nuances of the social media landscape and has a natural ability in marketing and promotion. She has helped to raise the profile of my business and exposed my brand to a far wider audience. I’m very grateful for the work she has done for Your Space Living.”

Jo Buckerfield, Your Space Living

“Highly recommended. Andrea and her services have been the best support for my business. I have always struggled to put my thoughts into words, Andrea has been able to capture our style and tone perfectly, I no longer have to worry as I trust her to produce content relevant to my business. In addition, I have found Andrea to be extremely helpful, supportive and friendly, going out of her way to help us.”

Amalia Protheroe, Homelink Lettings

What’s holding you back?

Click here to book your strategy call and let us show you how we can add value to your business today.

 

Our Top 5 Reasons Why Blogs Convert into Sales

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At Citrus Content we pride ourselves on the blog service we give our clients.  Each blog post is written exclusively for the client and we ensure that their voice shines through.  Working with our clients we cover a multitude of issues, news and inspiration within the property and interior sector.

1. The Facts

We know why blog posts are powerful for your business and therefore we would like to share with you some facts.

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2. More Facts

It’s all in the name: Citrus Content

We are proud that our blog post service has won awards for our clients.  Recently one of our clients disclosed that using Citrus Content has provided increased traffic to their site by 400%.  In addition, our clients are part of the 62% of companies who outsource their marketing – the facts and figures speak for themselves.

  • Blogs can assist you with the effective promotion of a service or product. (Convertwithcontent)
  • Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links. (U.addresstwo)
  • 84% of inbound marketers – compared to only 9% of outbound marketers – cite organic sources (blogging, SEO, social media) as rising in importance. (HubSpot State of Inbound, 2014)
  • Blogs can give you credibility and authority. (Convertwithcontent)
  • 46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010)
  • SEO is out. Blogging is in. (Convertwithcontent)

3. Show Your Expertise

Blogs are an effective way of showcasing your expertise.  As a leader within your organisation you have a wealth of knowledge that should be shared with your clients.  Clients like to do business with experts, they want to know they are in safe hands.  Telling your story is a way of connecting with them on another level.  We help you put your thoughts into words.

4. To Have a Voice

Every business has a voice, it encompasses your USP’s, your ethos and your personality.  Every piece of content you produce should speak in your voice as clients can connect with a voice rather than a corporate image.  We know how to find your voice and ensure it’s consistent in everything you produce.

5. To Engage with your Clients

Being engaging is about showing a piece of you and your personality.  Engaging content not only creates sharable content that will increase awareness of your company but it will also encourage loyalty.  We make sure you engage.

Why Blogs Convert into Sales

The facts speak for themselves and through your expertise, voice and engagement and instead of chasing sales, sales will come to you.

If you are thinking of outsourcing your blog and are interested in how we can benefit your company then get in touch today.

The Post-it Wall of Fear

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Last night, as I sat at my desk looking at the wall of Post-it notes in front of me, I began to get scared.  I felt as though this black cloud was hovering over me, the weight pressing on my slumped shoulders.  I felt overwhelmed.  Each Post-it represented a piece of work I needed to do, emails to send, blog posts to write, projects to complete.  They were staring at me as if calling my name, haunting me with their presence and draining my energy.

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It’s hard to start a business, and even harder when you are still employed.  Every second is so precious as though it was a rare jewel for the taking.  I balance my life between work, family and business my supportive husband encouraging my every step.

Stepping-stones

I have so many things I want to do for my blog, my business and my writing.  I have a mystery story constantly itching to spill out on a page, ideas for my blog and vision for my business.  I will get there, I have a plan, and every day I am moving closer to this dream.

I took a deep breath.

I the looked at the wall again.  This wall didn’t represent fear, it was magical, inspirational and rewarding.  Who would have thought when I started Citrus Content I would have been contracted for such a variety of projects and with fantastic companies.

* Writing articles for print and online
* Social media campaigns
* Marketing a websites
* Writing website content

I am loving every minute of it.

This is my wall

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My wall represents by business, my future, my dream.

 

Am I a writer?

Writer citrus

I was reading a blog post today by Jeff Goins about following his dream and being a writer. And this part of the post got me thinking.

A few years ago, a friend asked me an important question:
“What’s your dream?”
“Don’t have one,” I said.
“Sure you do. Everyone has a dream.”
“Ah, I dunno… I’m living it, I guess.”
“Really? Hrmph.” And then a long pause — “Because, well, I would’ve thought your dream was to be a writer.”
As soon as I heard those words, something in me stirred. Something that had been there all along.
“Well, uh, yeah…” I gulped, “I guess I’d like to be a writer… some day. But that’ll never happen.”
I sounded so sure, so certain that at 28 years old, I knew where the rest of my life was headed. Shaking his head, my friend smiled.
“Jeff… You don’t have to want to be a writer…”
And then he said nine words that changed me life:
“You are a writer; you just need to write.”

This got me thinking of my own journey and the right to use the term ‘writer’. Do you have to earn the right? Or can you just be one?

It all boils down to that feeling we all have from time to time of being a fraud. Even the most successful people have a ‘fraud’ moment from time to time. I recently read the book by Sheryl Sandburg, Lean In. She speaks openly and honestly about her ‘fraud’ experience. She then talks about whether you lean in to the moment or lean out. Reading her experience gave me confidence, why? It demonstrates that we are all human, you could be the COO of Facebook or me and still have the same emotions in similar situations.

Julian Smith in his book Flinch, states “The flinch is the moment when every doubt you’ve had comes back and hits you, hard. It’s when your whole body feels tense. It’s an instinct that tells you to run. It’s a moment of tension that happens in the body and the brain, and it stops everything cold.”

Whether you ‘Lean In’ or face the ‘Flinch’ both require you to have faith and confidence in your ability.

Writing is something I love to do, it’s so expressive, creative and true. There is something scary and liberating about putting pen to paper and sending it out into the world. Citrus Content is still in its early days but my passion for writing is growing. I am constantly armed with a notebook frightened of missing a line, a story or any kind of inspiration that magically appears in my mind.

In many ways starting Citrus Content is like unlocking a door or even flood gates. What has been held deep inside me is now racing to get out. Words are like drops of water forming together into a dramatic waterfall. I feel alive.

So instead if feeling a fraud and flinching, I am now going to embrace the four words and proudly state “I am a writer“.

Resources

Jeff Godins expert via
How I Stopped Waiting to Become a Writer, Quit My Job & Launched My Dream

Julien Smith, Flinch

Sheyl Sandberg, Lean In

The Incredible Journey – From Passion to Citrus

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“Never give up on something that you can’t go a day without thinking about.”

Winston Churchill

 

As some of you may know I have gone through a difficult few weeks.  To tell you how I got here you have to start at the beginning.

twitter-Man-with-a-van When I joined twitter I never, ever imagined what lay ahead of me.  I started with complete naivety and skepticism of what it was.  I plodded along really not knowing what to do and then I started to find my voice for property and interiors and I never looked back.  Building my followers has been organic and underpinned with engagement.  I love hearing people’s stories sharing their successes, their interesting articles and honored they want to share them with me.

 

Just over a year ago I started Trying to Balance the Madness – my blog which I share my passion for Property, Interiors and Social Media.  This blog came from, well basically, being nagged by a certain part of my following.  Again I was a novice and really no idea what I was doing.  Again soon I found my blog voice. Trying to Balance the Madness is a huge part of me I feel it shows my journey and my story.

 

About this time last year I started to have talks with a friend about the idea of A Passion for Homes, after months of hard work we launched in February 2013.  It was an amazing day one I will never forget.  I was so proud that so many of the followers had supported me in some incredible ways with venue, photography, speaking, being part of the site.  You name it my followers were there, sharing the experience and I felt honored.

 

About a month ago I made the very, very difficult decision to walk away from A Passion for Homes.  This was not a decision I made lightly but knew it was the right decision for me.  Partnerships are difficult.  My Passion for Property and Interiors is stronger than ever and I knew I wanted my own business and I have so much to give.

 

Trying to Balance the Madness is growing and it’s fascinating seeing it develop and mold into something more exciting every day.

 

Through Trying to Balance the Madness and A Passion for Homes I realized how much I loved writing.  My parents had always said that I had a talent for it but I never really thought anything of it.  Over the last 6 months the request from people for my writing has been overwhelming and I have realized that my parents were right.

Writing-writing-27456811-1277-955  I Love to write!

 


Citrus Content
allows me to utilise my love for writing with my passion – perfect combination.

From:

  • Articles
  • Website Content
  • Blogs
  • Newsletters
  • Rightmove MicroSites
  • Social Media

Wherever content is needed – you will find Citrus.

I am honored to already be working on a couple of really exciting projects.

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As people always say, ‘When one door closes, another one opens’.

I feel as though that door was there all the time and I just hadn’t found the key.

 

Andrea x