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It is essential when we start writing for an estate agency that we understand not only the company but also their clients. Your content needs to have your voice whilst speaking directly to your past, present and potential clients. It can often be a challenge to find innovative ideas for customer centric content, but we have been given a sneaky peak into a content creation haven.
A couple of weeks ago I attended a Rightmove seminar, where the Rightmove:Hub was introduced. The Hub is a wealth of information on your market and business that will aid you to be more targeted with your marketing as well as being an amazing resource of content ideas for your blog, website, newsletters and more.
The hub is divided into 4 sections:
|Webinars||Rightmove have a continuous series of live webinars each of which lasts 30 minutes. Full of advice and best practice from Rightmove and key partners, they are well worth a look.|
|Events||A full list of seminars, workshops and trade events. As we found, the seminars provide an invaluable insight into homeowners.
Workshops are a new edition, and provide you with a more classroom style of training; there are currently two workshops to choose from; digital marketing and back to basics.Events – Rightmove exhibit at a number of key tradeshows throughout the year, find out where they will be next!
|Marketing||Here you can:·
|Mystery Shopping||Find the truth about how your agency responds and handles your clients. The results will enable you to produce strategies that meet the needs of your clients.|
Understanding what motivates homeowners, discovering insights and stats into the local area and your results from mystery shopping will provide you with a wealth of powerful content to drive customer engagement. Launching on 11 May, we highly recommend that you make the Hub part of your content regime.
Want a sneaky peak too? We can exclusively give you pre-launch access now to Rightmove:Hub