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Did you know that @Rightmoveaddicts’ alter ego is actually Andrea Morgan who founded Citrus Content? Like most super hero’s Andrea has her day job but she isn’t a journalist for the Daily Planet or a photographer for a local newspaper Andrea founded her own company and writes content for property and interior companies all over the UK. Unlike Superman we share Andrea’s superhero talents through our work but there are still some fun facts about @RightmoveAddict.
Would you rather…
Enjoy a houseboat or speedboat? Has to be a houseboat as I suffer from motion sickness. I absolutely love water and the idea of being on any boat really appeals, but sadly my heart and my body don’t think alike.
Go to a play or musical? Now that is tricky as I used to work in theatre, but I guess I would say musical. I performed in an amateur dramatics group as a child and so grew up in musicals. In my adult life musicals played a huge part in the theatres’ I managed, especially Wicked. When I worked in London, this was the last show that I worked on and was privileged to have been there from the beginning. The opening night of this production was something the like I have never seen. Idina Menzel was playing Elphaba when Wicked opened and as she walked on stage, before she opened her mouth, there was a standing ovation for about 20 minutes.
Use Facebook or Twitter? Ummm now my whole RightmoveAddict journey started on Twitter and the platform changed my life, so I would have to say Twitter. Although recently I have been doing a lot of work in Facebook at the moment due to some very active groups I am a member of.
Go to a comedy club or dance club? Dance club I think, it would depend what type of dance club as I’m not into the whole ‘clubbing’ scene. I guess I am a geek at heart!
Who would you want with you if you were stranded on a deserted island? Patrick Dempsey, and Kevin Bacon doing the voice over, he has such a distinctive voice like Morgan Freeman. I am sure I was supposed to say some deep thinking, but if you’re stranded you want to have some fun in the sun! (Whoops, sorry hubby!)
If money was no object, what would you do all day? I would still work as I love what I do. But I would guess it would give me the freedom to also travel more, indulge in a spa day more often of course go house hunting.
Where do you most want to travel, but have never been? There are many places I would like to see, at the moment I think Australia. It is not somewhere I fancied before, but over the last couple of years I have made some great connections with people over there and I would love to meet them and also explore their contrasting landscape.
What is your favorite memory? My Sammy (my five year old son) every day we have many special moments. He is a mummy’s boy and I love the time we spend together, it’s precious, weird and very crazy.
What does your perfect day look like? In my dream world – Morning cuddles with Sammy, a few hours working on my business, being pampered at a spa, dinner with my hubby, reading Sammy a bedtime story.
If you could go back in time, what year would you travel to? I am a costume drama queen; there is nothing I like more than reading Jane Austen or watching Downtown Abbey. But I do think it would be the Regency Period, I love the poetic language, but of course I would be a woman of means.
What’s the #1 most played song on your iPod? I really wasn’t sure what would come up and I was surprised. Alison Krauss – Forget about it
What is one of your favorite quotes? Things happen for a reason
If you could meet anyone, living or dead, who would you meet? History fascinates me. I would love to do a ‘Who do you think you are?’ and go and meet my ancestors as far as I could go.
Have you ever had a nickname? What is it? If you ask my sister it is Half Pint.
And finally if you had a super power what would it be? Now that I’m over my fear of heights following our zip-wire off the Newport Transporter Bridge for our charity Ieuan The Lion Memorial Fund, I would like to be able to fly!
So it seems that even superheroes have a normal life too. Get to know @RightmoveAddict aka Andrea and her team at Citrus Content and let them show you their super powers.
Someone once said ‘words are cheap’, but I completely disagree. Words are powerful they can make someone laugh, cry and stir emotions we never knew existed.
Remember the last time you read a book that completely enthralled you as though taking you to another place. You were invested in the characters, there was a relationship that evolved as the book developed.
So why is it different when it comes to business?
I recently read a couple of major estate agents ‘new and improved’ brochures. The design was beautiful, the images were gorgeous, it really was a wonderful first impression. But when I started to read the content I felt uninspired. I wanted to feel a connection with the company, I wanted to understand their ethos, their passion and what their services could offer me as a client. Sadly I walked away disappointed as though I had been given a wonderful gift that was exquisitely wrapped, that just breathed luxury. You start to open with in-trepidation, wondering what wonders await you, only to be greeted by an empty box.
I have loved following the journey of my friend, Liz Ackerley, as she has started sharing some of her sketches on Facebook. Now this is something you would never catch me doing, why? because I can’t draw, doodle yes! I do a mean doodle a flower and square box – wow I’m talented! My point is not everyone can draw and not everyone can write.
Like drawing, writing is a skill.
Over the last couple of weeks I have been putting together the content for my brochure (which should be available soon). Even as a content writer I found this a difficult process. It is hard when you are immersed within something to be able to turn your thoughts into words. All my clients are experts in their field, they are award winners, are highly respected and extremely sort after, but one thing they have in common is admitting when they need help in an area of their business. Even though they are the best at what they do, they know that they are unable to express it creatively, passionately and expertly into words. They know by investing in someone to turn their thoughts into valuable content, they have made a valuable investment in their business.
Every piece of content you deliver, whether its your website, brochure or blog post it is a reflection of your company. Does your content reflect who you really are? Is it engaging your clients? And more importantly is it engaging potential clients?
My Top 5 Reasons why you should Invest in Content
- It can have a real impact on your customer loyalty. Customers are far more likely to remain loyal to a company that they feel they have a relationship with.
- You become the expert, ahead of your competition. To be seen as an expert you need valuable content that people want to share. The more sharing you have, the more you are seen as a person of influence in the field and the more people will want to listen, thus you become the expert. This sets you ahead of your competition.
- Customer Engagement. Content has the potential to engage your customers at every step of process.
- Your Image. How do you want your client audience to perceive you? The words you choose will create an immediate opinion in the minds of your clients.
- Because it works! There is a direct correlation from valuable content to increased client engagement and in turn into sales.
Are you making the right first impression with your content?