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One of the many perks for working for Citrus Content is that we get to go to various trade shows/exhibits related to the businesses that we write for. This takes me back to May ’15, where we all attended The Business Showcase South West together. The first key note speaker to grace the Colston Hall stage was Levi Roots; musician, TV personality, and multi-millionaire businessman. A great storyteller, he described his journey from his impoverished upbringing on the harsh (but vibrant) streets of Jamaica and Brixton to his music career (befriending such musical legends as Bob Marley along the way!) and then onto his appearance on Dragons Den – where he would become world renowned a second time, all thanks to his ‘Reggae Reggae Sauce’ family recipe. What an inspirational man, and funny too!
But the message that most rang true for me was from the second key note speaker to inspire us; ‘Millionaires’ Mentor’ Bev James. She began telling us about her business journey and then went onto revealing her 5 steps for a successful personal upgrade:
1) Update your skills
2) Get ready for success
3) Trade old habits
* Eradicate negative thinking
* Value your achievements so far
* Open yourself up to your vision of success
* Live the dream in your imagination
* Vow a commitment to change
* Execute your plan – one step at a time
4) Consider Coaching
5) Imagine your podium moments
Before joining the Citrus Team I was desperately looking for a way to create an ‘upgraded version’ of myself. As Bev explained, a voice surfaces within you and says ‘Do you want to upgrade?’ So I visualised new opportunities coming my way, and then just happened to stumble upon the fated Citrus job vacancy. Once I had joined I then shrugged off old habits and negative thinking for facing my fears and positive thinking, which has now ultimately changed my whole outlook on life. But it was only after hearing Bev explain her story I then took her advice and thought about my podium moments. These are the moments you can celebrate reaching your goal, where your skills have become familiar, you’re in your stride and you feel a sense of accomplishment knowing you’ve made it. This is exactly how I feel today, working with Andrea and Vicky at Citrus Content.
At Citrus we are encouraged and pushed to face our fears and do things we wouldn’t normally do or feel comfortable doing. This opens up so many new and intriguing avenues for us all, that we’re constantly pushing our boundaries and we all benefit from this sort of environment. Every day welcomes new clients and new experiences. And on the verge of our company rebranding, it’s really exciting to imagine what the next chapter has in store for us!
Here are just a few favourite quotes that I took away from her #BSSW2015 seminar, which I think we can all use throughout our working week:
* ‘Turn ideas into action and make decisions that count.’
* ‘Do or Don’t Do – There is no try.’
* ‘Keep doing things you’re scared of.’
* ‘Turn someday into today.’
So what steps have you taken to upgrade yourself in the last few months?
Yesterday I was privileged to attend a Rightmove seminar in South Wales, where on a couple of occasions when the words ‘leaflet drop’ were mentioned. This made me twitch a little, why? Every day we all receive a wonderful selection of ‘junk’ mail through our doors some of which could include one of your leaflets. Now I am a little sad as I actually go through my junk mail to pick out estate agent leaflets as I want to research what you are doing. But many of these leaflets are lost inside the numerous take-out menus that seem to decorate my door mat when I arrive home. Unlike me, many people will be throwing this pile of unwanted mail in their recycling bin so are your leaflets going the same way?
I ask you, are leaflet drops working for you?
When is the last time you actually questioned the number of leads you received from this essentially costly form marketing?
What is the solution? You need to create awareness of your brand and your agency services. You want to ensure that you are in the forefront of people’s minds when they are looking to sell, so is there another way to ‘leaflet drop’ that will have a greater success rate?
The typical estate agent leaflets are a maximum of A5 with pure advertising copy. I have even had post cards, house shaped and even scraps of paper (yes not the best first impression!). But is it the size or the copy that is not making you stand out in the junk mail crowd? Dare I say possibly both! Nowadays no one wants to be sold to, and isn’t that what a leaflet drop traditionally is, selling?
So what would make your potential clients take note of what you deliver and even keep hold of it? We work with one of our clients on a monthly newsletter that has had a real impact on his business. This is a 4 page A4 quality ‘leaflet’ that is filled with tips, advice, seasonal information and industry news. What’s more the newsletter has a focus on their local community, making it something that their past, present, potential clients and the community at large look forward to reading. This community edge gives the reader the sense that they are not just based in the community but also actually part of it. This newsletter is an investment in their business but the results speak for themselves.
Every piece of material you create for your business must serve a purpose and not just because its something that is done in the industry. Look outside estate agency and property for ideas and inspiration as you need to make a lasting first impression. Well who knew a meerkat could have such a dramatic impact on a price comparison site?
If you would like ideas on how your marketing material could evade the curse of junk mail, contact us today to see how we can help your business.